Marc Jaffrey

So What's Next? Living with the National Music Plan

Marc Jaffrey has 25 years' experience as a creative leader of high-impact campaigns and projects, recently championing the Music Manifesto, the most successful arts education campaign in UK history. He has brokered a high-profile coalition of talent from the music industry and the arts and education sectors and led the work to leverage more than £332 million of new money for young people’s music making.

He was an independent adviser to ministers at the Department of Children, Schools and Families and Department of Culture, Media and Sport, has been commended for his campaign leadership in the House of Lords, by creative industry leaders and the world’s leading authority on innovation and creativity, Sir Ken Robinson.

Marc previously worked at the BBC, running multi-media social action campaigns on literacy, family, education, arts and youth issues that pioneered audience reach through 'beyond the broadcast' activity through collaborations with the third sector and industry.

He became a commissioner of multi-platform and digital content at BBC Music and Audio: commissioning projects at Radio 1, Radio 2, Radio 3 and The Proms, developing a portfolio of critically acclaimed and award-winning music services, live events and digital experiences.

His campaigning and creative skills were built through a range of landmark marketing initiatives with equality activists and ad agencies in the 1990s; he worked on the award-winning Saatchi 'babies' campaign and a number of pioneering diversity projects for Lord Ouseley while at the Commission for Racial Equality.

Marc was given an OBE in the Queen’s 2010 New Year Honours list. He is a graduate of the BBC leadership programme at Ashridge Business School and a Fellow of the Royal Society for the Encouragement of Arts, Manufactures and Commerce (RSA). He has sat on the boards of a range of charities and enterprises; he is currently a Trustee of the BBC Performing Arts Fund and an adviser to the innovative arts and social enterprise, Bigga Fish, and the English El Sistema project, In Harmony, under the chairmanship of Julian Lloyd-Webber. He became a Director of the communication training & development agency, Think Again Media in 2008.